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POP ECONOMICS. Taylor Swift’s Eras Tour, Beyoncé’s Renaissance World Tour, and movie blockbusters Oppenheimer and Barbie have created an economic juggernaut. Together, they’re expected to pump $8.5 billion into the U.S. economy. One consequence is that economists have increased forecasts for U.S. gross domestic product (GDP) growth this quarter.
See what you know about pop culture trends that are boosting economic growth by taking this brief quiz.
1. Queen Bey tour kickoff had an unexpected impact on the Swedish economy. What was the “Beyoncé effect”?
a. A record number of workers called in sick, exacerbating labor shortages.
b. A Beyoncé-inspired tourism boom boosted inflation in May.
c. Consumer sentiment rose and everyone was humming “Single Ladies (Put A Ring On It)”.
d. All of the above
2. When Taylor Swift’s tour arrived in Glendale, Arizona, the town temporarily changed its name. What was it called?
a. Never-ever-ville
b. Taylorville
c. Swift City
d. Tay Tay Town
3. A recently released movie earned an odd accolade. It became the top-grossing film of all time to never have been number one at the domestic box office. Which movie was it?
a. Barbie
b. Mission Impossible: Dead Reckoning
c. The Super Mario Brothers Movie
d. Oppenheimer
4. Barbie is the highest grossing film of 2023. It has earned more than $575 million in North America. How much has it made worldwide?
a. $750 million
b. $1.1 billion
c. $1.3 billion
d. $1.7 billion
Weekly Focus – Think About It
“When you combine ignorance and leverage, you get some pretty interesting results.”
—Warren Buffett, The Oracle of Omaha
Answers: 1) B. An $1,800 difference in U.S. and Swedish ticket prices inspired fans to travel. The rise in tourism may have resulted in higher-than-expected inflation in May, according to Dansk Bank’s chief economist. 2) C 3) D 4) C
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